When competitors are gaining ground, most businesses’ immediate reaction is to try and find something ‘new’ to offer. It’s so tempting to reinvent yourself, but you need to take time to understand what the customer actually wants. Is it something completely new, or is it just the same outcome, simply delivered in a different way?
Ask your customer, your suppliers and even your own colleagues for their opinions. You’ll be surprised at what you can discover. The answers often reveal opportunities to make small changes which could yield really great results.
The best part is that starting early, and developing your knowledge base over time, is economical in terms of both time and financial investment. What’s more the sustained interest in the views of those around you actually strengthens relationships.
Bid Factors has helped many small and medium organisations to improve their prospects in exactly this way. So give us a call today on 07922 159 109. It’s free to talk.