Stop focusing on yourself. Start with the reader and bring yourself into their story

Your marketing messages will have more impact if you focus on the customer rather than yourself.

You can ‘proudly announce’, or be as ‘delighted’ as you want. You can trumpet your amazing initiatives. You can highlight the quality of your work. You can even tell people about your new stuff, or how successful you are in business.

But unless you tell the reader what that means to them, it’s all a bit pointless.

Start your messages with the benefits to the reader/customer/end-user (delete as appropriate). Then tell them how your new initiative/achievement/stuff realises those benefits.

You’ll find your writing has more impact and is less wordy.